Dig in your own backyard first.
Why do some business owners prosper greatly, while others continue to chase their tail, eventually forced to close up shop? For some, the never ending quest to win new business, and try the latest and greatest marketing technique or tactic often prove costly.
In the classic speech, "Acres of Diamonds", Russell Conwell tells of a young man's quest for wealth. Not content with his productive orchards, the man sells his family's farm to pursue great riches elsewhere. Sadly, the man wanders and wanders, and is eventually never heard from again. But the new owner of the farm was more fortunate, having accidentally discovered the world's largest diamond mine, right amongst the orchards!
You have more than you think.
If you've been in business any length of time, you're likely to have many hidden, under-used marketing assets we can capitalize, often very quickly, with little or no added advertising costs. To some, these under-used assets are like finding buried treasure!
The Total Marketing Assets program uncovers these assets through an in-depth interview. Together, we'll identify your existing business development resources and processes, and plan for ways to quickly leverage each for maximum potential. We'll define your ideal customer, so you can laser-target your advertising; work through the marketing equation to understand how many leads it takes to get a customer; create a unique selling proposition, which adds emotion to your offer; and thoroughly mine your database of existing customers, quickly picking up fast sales and referrals. We'll even have a sales copywriter to review and analyze your display ads and collateral material, looking to lift your total return on advertising spend (ROAS).
Build your business one client at a time.
There's no need to waste money on advertising or chase the latest idea of the month. Your Total Marketing Assets are already there, waiting for you to put them to work. For a free, confidential consultation, and to determine if FIND the CLIENT is right for your business, contact us today.
In a recent Nielsen survey, only 5% of respondents use the phone book the same or more than they did 2 years ago. It's critical for small businesses to put in place processes to stay in front of their existing customers, selling them more and getting referrals.