Frequently Asked Questions
My business is stagnating. Can you help me?
Before working with any client, we need to conduct a confidential marketing analysis of your current business. It's only after we gather this information can we determine if FIND the CLIENT will work for your business. We'll also look to uncover and quickly capitalize on hidden marketing assets your business likely has. Contact us today for your free consultation.
Does my local business really need to get found online?
FIND the CLIENT is a marketing system for business development. In your market, right now, there are people going online in record numbers to research, identify and find local businesses. And since local search will likely surpass yellow page usage this year, you can't ignore online users and expect to remain prosperous.
Why should I use pay-per-click advertising?
Pay-per-click (PPC) advertising targets your chosen audience, and you pay each time someone clicks on your ad to your landing page. It is the only method which guarantees website traffic.
What is social media marketing?
Social media marketing uses the sound techniques of Internet marketing and the proven power behind word-of-mouth advertising to create instant buzz for a company's products, services and brand. Have you read our social media marketing article?.
Can I change the copy in my PPC ads?
Of course. But before you make changes, are you looking for new copy or better targeting within the ad copy? Sometimes only slight tweaks to ad copy targeting are all that's needed to see a lift in response.
I don't see my PPC ads. What's wrong?
Probably nothing. When advertising online, each time your ad is clicked, a portion of your daily allocated budget is spent. Some days, you may have received all of the visitors your budget allows early on, so the search engines have disabled your campaigns. Your ads will likely be back online the next day or within a few days.
I'm not getting leads from my profile page. Help!
First, let's look at your website traffic report to determine if you're getting visitors to the profile page. You may want to complete an intake form yourself, just to make sure your ISP isn't blocking the form contents from coming to your email inbox. If these two steps don't solve the problem, we'll need to tweak and adjust your sales copy to include a more defined "reason why" the web visitor should inquire.
How can I rank higher on the search engines?
Here are two things you can do to help improve your rankings: develop quality content and secure links from other websites. Content should be original, unique and updated often. Links should come from relevant sources, with quality being more important than quantity. For a more detailed explanation, contact us.
I can set up my own online ad campaign. Why do I need you?
It takes a lot more than an online ad campaign to reach local users in your market. Local Search Engine Marketing is constantly evolving and requires significant amounts of time to master. If you're like most businesses, you're engaging and working with outside consultants and service providers already. You call on the experts because you know your time is better spent managing and selling. It's no different with local SEM.